Avant-garde hand painted fashion
We create unique fashion collections for women and men, accessories, and interior products that are
entirely dyed and printed by hand. All of The People Of The Labyrinths’ high quality designs are
created in the Netherlands.
Avant-garde refers to art, culture, fashion, or a lifestyle that’s innovative, experimental, and quite out
of the ordinary. Anything that’s considered Avant-garde is characterized as being ahead of its time
by exploring new artistic techniques. The first avant-garde artists perceived art from a different
perspective by exploring new techniques. Experimentation in art began after the French Revolution
and gave rise to impressionism.
Avant-garde art is characterized by:
● Unconventional use of color
● Turning from rational to illogical
● Innovations i nclude a mixture of hyper-modernism and anarchy
● Conceptual art
● Geometric sculptures using different textures and forms
The avant-garde style evokes a personality that’s strong. In fashion, an Avant-garde designer
pushes the boundaries past what’s considered typical, creates a buzz in the fashion industry, and
definitely gets attention from the media and celebrities. Creating clothing collections that are unusual
draws awareness to the designer through media attention which trickles down to consumers.
Avant-garde clothing and accessories may consist of unique fabric textures and patterns that can be
considered contemporary or vintage.
Artists with A Unique Vision
Hans Demoed and Geert de Rooij are the two artists behind The People Of The Labyrinths’ concept,
founded in 1984. Celebrated for its rare, new vision of creating high-end fashion and accessories
with hand-dyed f abrics, our brand soon intrigued the industry. The colorful, handcrafted designs can’t
be compared to anything else in the fashion world.
Our founders followed their outsider instincts to create vibrant and kaleidoscopic prints that are
one-of-a-kind. The intricate patterns are unusual, the color combinations stunning and spirited. Geert
and Hans design unique collections of women’s and men’s clothing and accessories and offer
interior design services. When The People Of The Labyrinths was founded, our fashion designers
couldn’t find fabrics in prints or colors that suited them, so they chose to design everything
themselves, another unique concept in fashion.
Sustainable Fashion And Accessories
Everyone is becoming more aware of sustainability and how essential it is to companies worldwide.
Sustainability is becoming practiced in the fashion world by up-and-coming designers of fair trade
fashion brands and leaders in the fashion industry. It’s more vital than ever before for designers to
embrace design, manufacturing, and production practices that are environmentally friendly.
Handmade Dutch Women’s Fashion
The women’s fashion collection that we create is stunning. Since all the clothing is dyed and
screen-printed by hand, each design is unique. Some of the exclusive designs are hand-painted.
The women’s collection f eatures:
Each piece in our collection is designed to be sustainable and made without any synthetic fibers.
Handmade Dutch Men’s Fashion
The collection of men’s apparel offers a unique and distinctive alternative to traditional men’s
clothing. The men’s collection includes:
Our men’s fashion items are designed for the man who wants to stand out among the crowd, is
demanding, and creative. In the men’s collection, you’ll find clothing from gifted designers,
one-of-a-kind pieces, and exclusive men’s fashion items. The men’s fashion here at The People Of
The Labyrinths is different from any other clothing line. Each piece is individually dyed or colored by
a combination of dipping, soaking, and hand painting.
The screen printing studio features a fantastic collection of designs for men and women that are
mixed and matched. New designs are constantly being created.
We complete every outfit with our eye-catching accessories that make a statement. The fashion
accessory line includes:
Add a touch of elegant style to your wardrobe or go all out and add accessories to accent your
favorite clothing items from The People Of The Labyrinths’ collections.
The Perfume And Eau de Toilette Collection
We want our clients to immerse themselves in a total experience. This includes unique clothing and
accessories that can be mixed and matched with exquisite Eau de Toilette and perfume.
The Eau de Toilette and perfume by The People Of The Labyrinths is our contemporary creation.
The basis for the fragrances comes from f in-de-siècle perfumes of the 19th-century. The first
perfumes created were airy and fresh. Our designers went to work on creating perfumes worthy of
We were proud to launch our first perfume, ‘ Luctor et Emergo ’ in 1997. The fragrance is evocative of
the 1990s and is masculine and feminine. The scent is meditative, natural, and sensual and is
created from natural ingredients including different woods, white flowers, and vanilla.
Then we experimented for f ive years to create a new lighter fragrance with henna and saffron in our
newest perfume, “A .MAZE” . The natural components include orange Blossom, taif Rose from Saudi
Arabia, and wardia rose. The precious woods in this delicate perfume include agarwood from
Cambodia, civet, musk, and sandalwood.
Our brand is also renowned for the sophisticated and multi-faceted collection of interior design
products. The designs from each of their collections features:
● Captivating use of materials
● Eye-catching color combinations
● Spellbinding use of silkscreen prints
● Razor-sharp graphics
The full range of collections both past and present always has the original look and characteristics of
The People Of The Labyrinths. In designing stunning interiors we focus on the whole POTL
experience, the texture of the fabrics, and the ingenious use of unusual colors and designs. The
labyrinthine designs are magical and have endless meaning. The inspiration for the stunning designs
are derived from:
● Visual Arts
Our designers, Hans Demoed and Geert de Rooij, offer unique, interior design advice for our clients.
The two have extensive experience in the field of interior design and have completed interior design
projects f or many clients’ homes, businesses, and even yachts. The designers are available for
home interior design projects.